Privacy Policy

Introduction

This Privacy Policy explains how Amden Group, Amden Operations, Amden Growth, Amden People and Amden Launch collects, uses, stores and protects personal data when you visit our website, contact us, submit an enquiry or engage with our services.

We are committed to handling personal data in a fair, transparent and lawful way. This policy is intended to give website visitors, prospects, clients, suppliers and other contacts a clear explanation of what information we collect and what we do with it.


Who We Are

Amden Group is the data controller for the personal data covered by this policy unless stated otherwise.


What Information We Collect

We may collect identification and contact details such as your name, business name, email address, phone number and job title. We may also collect information you choose to share with us through contact forms, consultation requests, email correspondence, downloads, newsletter sign-up forms or other direct interactions.

We may also collect technical and usage information such as your IP address, browser type, device information, pages viewed, time spent on the site and referring website data. Where cookies or similar technologies are used, this will be managed in line with our Cookie Policy.


How We Use Your Information

We may use your personal data to respond to enquiries, provide requested information, arrange consultations, deliver services, manage client relationships, improve our website, monitor demand for our services, send relevant marketing communications where permitted and maintain the security of our systems and records.

We only use personal data where we have a valid legal basis to do so.


Legal Bases For Processing

Depending on the circumstances, we may process personal data because it is necessary to take steps before entering into a contract, because it is necessary for the performance of a contract, because we have a legitimate interest in operating and improving our business, because we are under a legal obligation, or because you have given consent.

Where we rely on consent, you may withdraw that consent at any time. Withdrawal will not affect processing already carried out lawfully before that point.


How We Collect Personal Data

We collect personal data directly from you when you complete website forms, contact us by email or phone, sign up for updates, book a consultation, become a client or otherwise provide information to us. We may also receive information from trusted service providers or business contacts where that is appropriate and lawful.


Sharing Your Information

We may share personal data with trusted third-party service providers who support our website, hosting, IT systems, CRM, marketing activity, professional services or business operations. We may also share information where required by law, to protect legal rights or as part of a business restructure or sale.

We expect all third parties handling personal data on our behalf to do so securely and only for authorised purposes.


International Transfers

Where personal data is transferred outside the European Economic Area, we will only do so where there is an appropriate legal safeguard in place, such as an adequacy decision or approved contractual protections.


Data Retention

We keep personal data only for as long as there is a valid business or legal reason to do so. Retention periods may vary depending on the type of relationship, the nature of the information and any legal, regulatory or operational requirements.


Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, disclosure or alteration. While no system can be guaranteed to be completely secure, we work to apply appropriate safeguards based on the nature of the data and the way it is used.


Your Rights

Depending on the circumstances, you may have the right to request access to your personal data, ask for inaccurate data to be corrected, request deletion, restrict processing, object to certain uses, request data portability or withdraw consent where consent has been relied on.

You also have the right to make a complaint to the Data Protection Commission if you believe your personal data has been handled improperly.


Cookies And Website Tracking

Our website may use cookies or similar technologies for essential functionality, performance analysis and user experience. For more detail on how this works, including how consent is managed, please see our Cookie Policy.


Contact Us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact:


Changes To This Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, legal obligations or internal practices. The latest version published on our website will apply.

Last updated: 22nd May, 2026