Google Maps EMEA – Value Stream Mapping & Operational Improvement

Google’s EMEA

Overview

Google’s EMEA operations team partnered with Amden Group to support a large-scale Value Stream Mapping (VSM) initiative focused on improving operational visibility, process clarity, and internal efficiency across multiple regions.

Working across complex operational and compliance workflows, Amden conducted an in-depth review of existing processes, mapped end-to-end operational functions, identified inefficiencies, and helped introduce more structured systems for training, reporting, and continuous improvement.

The project focused on creating scalable operational foundations that would support consistency, visibility, and long-term operational performance across EMEA operations.

The Challenge

Google’s operational environment involved complex workflows across multiple regions, teams, and compliance functions. As operations evolved, several challenges had emerged, including:

Large and complex process documentation
Limited operational visibility across workflows
Inefficiencies caused by disconnected processes
Inconsistent training and onboarding structures
Difficulty scaling operational knowledge effectively
Manual and time-consuming reporting processes
Limited standardisation across operational functions
Challenges in maintaining process clarity across regions

The business required a structured operational review capable of simplifying workflows, improving communication, and creating scalable systems for long-term operational efficiency.

Our Solution

Amden Group partnered closely with Google’s EMEA operations teams to conduct a comprehensive Value Stream Mapping initiative across operational and compliance functions.

The project included:

End-to-end operational process mapping
Identification of workflow inefficiencies and bottlenecks
Simplification of operational documentation
Development of more structured operational systems
Recommendations for scalable training frameworks
Improved reporting and process visibility
Creation of clearer operational flows and responsibilities
Support for continuous improvement planning
Operational consultancy and workflow optimisation

Amden also supported the transition from heavily document-based training towards more accessible and scalable learning structures, including simplified guides, operational overviews, and video-based learning recommendations.

The Results

Improved operational visibility

Greater process clarity across teams

Streamlined operational workflows

Reduced inefficiencies and bottlenecks

More scalable training structures

Improved documentation consistency

Enhanced reporting visibility

Stronger foundations for continuous improvement

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